Joico Color Balance Purple Shampoo 300ml Blonde Life Featuring Fudge's unique Opti-PLEX and

Featuring Fudge's unique Opti-PLEX and Colour Lock technology

Coaxes those spirited strands into shape

this shampoo is designed for daily use to leave the hair feeling stronger and healthier

Massage through hair concentrating on the ends and rinse thoroughly

The shampoo targets the damaged areas of the cuticle

Joico Color Balance Purple Shampoo 300ml Blonde Life Featuring Fudge's unique Opti-PLEX andThe Joico Color Balance Purple Shampoo gently cleanses the hair while instantly neutralising unwanted yellow and warm tones in blonde hair, leaving hair cool, protected and healthy looking with increased shine. Paraben free. How to use: Apply to wet hair. Lather. Leave in 1 3 minutes. Rinse. Use 2 3 times a week, alternating with your daily shampoo. Tip: For optimal results, follow with the Joico Color Balance Purple Conditioner.