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They zoom in on the upper body clothing – their jacket, necktie, watch, etc
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Demna apologized after the campaign, later stating the ad campaign “unfortunately was the wrong idea and a bad decision from me” and telling The New Yorker that “I didn’t see the creepy part of it.” Crisis scale and business impact: Global boycott: Consumers worldwide called for Balenciaga boycotts across social media platforms $25M lawsuit: Brand attempted to distance itself by suing producers, later dropping the case Sales damage: Balenciaga’s “difficult” December affected sales in the US, UK, and Middle East, though sales in Asia were not impacted Revenue drop: Balenciaga revenue declined to nearly €1.17 billion in 2023, compared to over €1.39 billion in 2022 Reputational hit: Brand trust metrics declined significantly in Western markets where controversy generated most coverage Kering CEO Pinault revealed that firings did not occur at Balenciaga in the wake of the problematic campaigns, stating “We’re allowed to make mistakes in a group like Kering
Crafted from luxurious satin fabric with a medium stretch
